By Nafisatu Olayinka Deen
Freetown, October 6th 2025 –Orange Sierra Leone has kicked off this year’s Customer Service Week with a bold promise: to make customer safety and satisfaction not just a goal, but a mission. Under the global theme “Mission Possible,” the telecom giant unveiled two groundbreaking platforms aimed at enhancing user experience and safeguarding customers from digital threats.
Mission Possible: Empowering Customers-The week-long celebration, which began on Monday, October 6th, saw the launch of Orange Scam Alert and Me Coachie, two innovative services designed to tackle fraud and improve customer support.
Orange Scam Alert is a verification portal that allows users to confirm official Orange phone numbers and report suspicious calls or messages. The tool is part of Orange’s broader effort to combat rising scams and protect its customer base.
Me Coachie, a visual-based enquiry system, streamlines customer support by offering quick, intuitive assistance through interactive visuals, making help more accessible and efficient.
These platforms were officially introduced during a Stakeholder Panel Discussion, where Orange reaffirmed its commitment to integrity, innovation, and customer-first values.
Alpha Bundu, Director of Customer Experience at Orange Sierra Leone, emphasized the company’s dedication to excellence and community engagement.
“Orange Sierra Leone will always strive to give the best of services to the people of Sierra Leone,” Bundu said. “This week is about celebrating our customers, and we’ll be out in the streets, markets, and public spaces to interact, listen, and learn.”
He added that the week is not just a celebration, but a moment of reflection and recommitment. “We’re pledging to serve with integrity, innovation, and unwavering presence, bringing Orange closer to the people it serves every day.”
Customer Service Week is observed globally to recognize the importance of service excellence and the people who deliver it. For Orange Sierra Leone, it’s also a chance to spotlight the evolving needs of customers in a digital age and to respond with tools that empower and protect.
As the week unfolds, Orange teams will continue engaging with communities across Freetown, reinforcing the message that customer care is not just a department but a culture.
