The initiative was also welcomed by representatives of the Tax Movement, the Commercial Bank Association, Sierra Leone Importers Association, and the Western Area Rural District Traders Union, who praised the NRA–UNDP partnership for its role in strengthening accountability and improving service delivery.
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The recognition by the West Africa Women’s Network highlights Ecobank’s broader regional impact, as the institution continues to position itself as a catalyst for innovation, financial literacy, and gender equity in the banking sector.
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The increase is expected to have ripple effects across the economy, particularly in transportation, food distribution, and household energy costs. The increase is expected to add pressure to consumers already facing rising living costs.
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“Our products are natural and safe, and this platform helps raise awareness while connecting us with customers who may not have known about us before,”
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The partnership aims to expand Ecobank’s brand visibility while leveraging Truth Media’s reach to promote financial literacy, digital banking awareness, and women’s empowerment in finance. Both institutions pledged to work together to create greater value and sustainable impact for Sierra Leoneans.
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