By Kelfala Kargbo
The A Call to Business Bank has officially launched its Ramadan-Easter promotion, introducing a campaign aimed at rewarding customers with gifts involving food items.
The promotion, launched today, is to appreciate and give back to its customers in this month of Ramadan and Lent season, while attracting new customers to the bank.
Speaking at the launch, Internal Money Remittance Manager, Ophelia Hamilton said the promotion targets customers who receive money transfers from abroad and cash out through the bank.
*”To qualify for the promotion, you need only international Remittance code through money tranfer agency,”* said Hamilton.
The promotion, she said, will run through now and April which food items like rice, palm oil, etc., will be shared to each customer who cashes out. She went on to say the items a customer would receive would depend on the amount money they cash out.
*”Depending on the amount you receive [from remittance], will determine which item you get,”* she confirmed.
ACTB started as micro-credit financial institution and has transformed into a micro finance bank which has been providing savings and loan services to its customers.
Marketing Managers ACTB, Rockslyn Findlay, chair of the launching, said since 2024, the bank had been providing Ramadan-Easter promotion which many customers had benefited from. *”We don’t only take from customers but also give back to them,”* he expressed, saying it is to create a health relationship with customers.
In her conclusion, Hamilton said that the promotion is open not only to existing customers but also to members of the public who wish to transact with the bank during the period. She added that with branches and agents spread across the country, the bank is positioned to handle remittance transactions efficiently.
